All About VenaVer

VenaVer Events DEVELOPS + MANAGES certified farmers markets, community markets, night markets, & pop-ups all throughout Los Angeles County. 

Our team works with hospitals, universities, cities, & non-profits, creating hyper local farmers markets & community events that are free to enter, & family friendly.

Who We Are

Founders Evelin Tamayo Hernandez, MPH & Rick Kanter were originally drawn to farmers markets through work with Hunger Action Los Angeles (HALA) & the Market Match Program.

The program provides bonus dollars for fresh produce when you use your CalFresh EBT at the market.

Hunger Action Los Angeles 501(c)3

HALA was founded by Executive Director Frank Tamborello, a highly touted food policy advocate, involved for over 30 years in efforts to combat hunger in L.A. County.

For over 15 years, HALA has worked in California to end hunger & promote healthy eating through advocacy & organizing.

HALA manages Market Match at multiple markets in Southern California, which provides vouchers for produce when you use your EBT at the market.

VenaVer Events Est. 2019

VenaVer Events On-Site Management

VenaVer manages the market on-site, implements the food programs, & handles the planning, marketing, & execution of the farmers markets.

Co-Founders Rick Kanter & Evelin Tamayo-Hernandez, MPH bring unique skill sets that help with market growth.


Rick Kanter – Founder & Market Director

VenaVer Founder Rick Kanter brings effective communication, strategic marketing, & a sales focus beneficial to both the market & vendors.

Rick retired in 2015 after 12 years at Scripps Networks (HGTV, Food Network, Travel Channel) as the Director of National Accounts.

He spent the following years doing gratis consultant work for small businesses, while developing multiple brands & non-profit initiatives.


Evelin Tamayo Hernandez, MPH – Founder & Operations Director

VenaVer Founder Evelin Tamayo Hernandez, MPH began working at farmers markets in the 2000’s, while obtaining a Bachelors in Food Administration and Dietetics & Masters Degree in Public Health from CSULB. Evelin is instrumental in several food distribution programs, including a pantry box program at CSUDH, and a weekly low-vision & blind food distribution program.

Laser focused on community needs & helping the most vulnerable – Evelin provides the backbone for VenaVer hunger & food policy initiatives.

Why Choose VenaVer Events?

VenaVer has the proven resources, knowledge, & tools to successfully operate farmers markets in ANY community.

We communicate with vendors & community partners, and utilize all our resources to promote the market to the community.

Through the partnership with Hunger Action L.A., VenaVer Events provides an affordable & healthier alternative to grocery stores & quick serve restaurants.


Want to do an event in YOUR city or community?

Call Us: 1-800-779-2115